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Introducing
A pastel-themed website and a pink blazer, who is this guy?
I'm Kieran - a creative marketing specialist and brand leader based in London that loves work (and clothing it seems) that stands out and gets people talking. Because it's never been harder to cut-through the advertising and AI noise as it is today.
​I graduated from the University of Sussex (via a short stint on exchange at the University of Miami) with a BA with Hons. in Media & Film, and have spent the last 15 years solving chunky marketing and business problems for a range of major clients.
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I spent 12 of those years honing my craft at two fantastic agencies, before hopping the fence to go brand-side in the gaming world at Sports Interactive, as Head of Brand & Marketing for Football Manager. You can read more about that below.
When I'm not working, I'm a husband and dad to two toddler boys. I'm a big sports fan; I avidly follow Brentford FC / Miami Dolphins and enjoy films and exploring new tech/AI. ​​
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Thanks for dropping by, please come and say hi - I'd love to hear how we can work together!
Experience
Head of Brand & Marketing
As Head of Brand & Marketing at SI, I led the brand, social, PR & Content teams, driving the strategic direction for all marketing output across the studio and beloved Football Manager series.
My role saw me translate strategies into actionable plans and content, liaising with key external agencies, licensors and partners (Apple, Netflix & Microsoft) alongside parent company SEGA, for all marketing initiatives, leading a team of 13 with 6 senior reports.
My tenure at SI has seen the launch of the title's first-ever partnerships with the Premier League and FIFA-e, as well as a new brand identity and content strategy as the product moves into a new era with the release of FM26.
Creativity & Innovation Director
At OMD I was responsible for driving the creative agenda across the agency, with a focus on awards and media innovation for both clients and new business prospects.
My role saw me regularly constructing and presenting bold strategies and out of the box ideas to senior stakeholders, overseeing the process from concept to delivery, ensuring a strategic and creative red-thread throughout.
I also ran internal and external workshops, upskilling attendees on creative ideation techniques and sharing emerging trends & technologies to democratise creative thinking.
Media Planning & Strategy
I started my marketing career at Publicis, initially rotating around the business across Print, OOH, TV, Digital, Search & SEO before finding a home in Media Planning.
Grew from Grad to Associate Director in 4 years on the agency's largest account (Samsung). My role shifted into a hybrid Planning & Strategy role which encapsulated full-funnel, 360 campaign strategy and annual planning, budgeting, reporting, thought leadership and line management of several direct reports dedicated to various clients.
How I can help you
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Brand
I’ve spent 15+ years helping some of the world’s biggest names — from Google to Football Manager — build brands people genuinely care about. I know how to turn a brand into more than a logo or tagline, making it part of culture while still driving real business results.
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Strategy
I love taking complex problems and finding solutions that unlock growth. Whether it’s shaping a long-term positioning or steering high-pressure campaigns, I champion clarity and consistency cross-channel that drives real world impact and engagement.
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Creative
Great ideas are what get remembered — and I’ve built a career on delivering them. From Cannes Lions wins to viral campaigns, I know how to create work that cuts through noise and gets people talking. Just as importantly, I know how to build teams and cultures where creativity thrives.
Services
Strategy / Pitch Support
Freelance Strategy, Project Management or Pitch support, on a day-rate basis. Whether you need help delivering a key project, want to resource-up for a business-critical pitch, or could simply do with some internal support for your busy marketing teams, I can help.
White Label Ideation
Ideas can come from anywhere, but not everybody knows how to nurture them. I've got years of experience in workshop facilitation and idea development and can help shape or sharpen ideas from initial concept to the final sell, all of which can be white-labelled for clients.
Award Entry Writing
Award-writing can be a laborious endeavor. They're the lifeblood of an agency's reputation, but often written in a scramble to meet entry deadlines. I know what makes a campaign compelling to judges, and can help you tell that story so every submission feels worth its entry fee.
Alexa Young, CA
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