Premier League Reveal

To celebrate our partnership with the Premier League - a tie-up 20 years-in-the-making that granted permission of the use of official Premier League club crests, kits and players within Football Manager - we wanted to create an announcement video to excite the many fans that have been waiting patiently for its inclusion.

Naturally, being a management sim, we wanted to focus on the manager. With the Premier League being the most watched league in the world, there have been plenty of iconic moments over the years - and behind every single one, is a manager.

So we created a video that said exactly that - splicing archive Premier League footage from memorable games in history. The social collab with the Premier League created some history for the brand too, as the hype for the announcement went into over-drive. The video quickly became our most successful piece of organic content ever - hitting over 9m organic views across social platforms.

Alongside the official announcement video, we also created a low-fi piece in the office for TikTok, with a playful reference to the Premier League's previously unlicensed name in game (English Premier Division) which drew an additional 2.3 views.